Showing posts with label UK commercial television. Show all posts
Showing posts with label UK commercial television. Show all posts

Friday, 1 July 2011

Revolutions Transform North Africa's Media Landscape



This article was first published in The Middle East magazine, July 2011

Arab journalists at the dawn of the 21st century, far from being defenders of the status quo, "see their mission as driving political and social change," said veteran US journalist Lawrence Pintak in his recent book, "The New Arab Journalist: Mission and Identity in a Time of Turmoil".

The rapid transformations in North African media during the Arab Spring show that they are embracing that mission with enthusiasm, replacing the formerly state-dominated media.

Fighting in Libya and political upheavals in Tunisia and Egypt have brought unprecedented changes to the media landscape, as new broadcasters, publications and websites have emerged.

Pundits differ over the role played by online media and social networking sites in fuelling the unrest, and the media revolution that has ensued.

The New York-based Committee to Protect Journalists (CPJ) described the blogging, video sharing, text messaging and live streaming from mobile phones of the demonstrations in Tahrir Square and Tunis as a "seismic shift" in how journalists rely on the Internet and other digital tools. But the CPJ warned that oppressive regimes were also showing increasing sophistication in using the tools of new technology to suppress information.

For established broadcasters, the Arab uprisings have brought a surge in viewing figures, but with no corresponding economic benefit.

Audiences for satellite TV news channels, primarily the leading pan-Arab stations Al-Jazeera and Al-Arabiya, have doubled in key markets such as Saudi Arabia, the Dubai-based Pan-Arab Research Centre (PARC) reports.

However, spending on TV advertising across the Arab world has slumped. In Egypt, it was down by 97% in February and 78% in March 2011, compared with the same months a year ago, PARC added.

"Voice of Free Libya"

Since the 17 February 2011 uprising, various opposition groups in rebel-held areas in eastern Libya, as well as abroad, launched their own affiliated newspapers, websites, radio and satellite TV stations to counter what they termed the "propaganda" of the state-controlled broadcaster.

"Voice of Free Libya" radio stations went on air in Benghazi and Al-Bayda, as well as the besieged rebel-held port of Misrata in the west. The rebel-linked stations reflect a mix of Islamist and Libyan nationalist views in their programmes. In the town of Nalut in the mountains of western Libya, journalists who had formerly broadcast pro-Gaddafi material on the local radio station switched sides, relaunching it as "Radio Free Nalut".

Of the new opposition satellite TV channels, the slickest is Libya TV, launched at the end of March. It is based for the time being in Qatar, the first Arab country to recognize the Transitional National Council, the opposition shadow government.

After more than 40 years of state control over the media, apart from a short-lived period when Gaddafi's son Saif al-Islam operated the country's first privately-owned media outlets, it is no surprise that most journalists in Libya fall short on production and technical skills.

But they make up for this in creativity and enthusiasm. The Voice of Free Libya broadcasts include revolutionary music, popular songs by Arab divas like Fairuz, poetry with rebel themes, and phone-in programmes allowing citizens to air their views and grievances.

State-run Al-Jamahiriyah TV went on the counter-offensive, launching an English-language TV channel to convey the Gaddafi regime's views to international audiences. The channel took the line that the uprising in Libya was fomented by Al-Qaeda and "foreign elements".

Libyan state TV says its external service has been deliberately jammed. Air strikes on Tripoli by NATO-led forces have also intermittently disrupted state-controlled TV broadcasts.

Mixed signals for Egyptian media

The media in Egypt were already cowed by the severe crackdown that preceded the November 2010 parliamentary elections. Now media outlets are moving cautiously, after being given mixed signals.

The Supreme Council of the Armed Forces warned in March that it would carry out prior vetting of all reporting on topics covering Egypt's military establishment. In late April it said that it would not interfere in media policy. But in May, the Council warned against websites and Facebook pages which could, in its words, "incite sectarianism and violence and spread rumours that could destabilize the country".

Many laws impeding media freedom are still to be abolished. When a military court sentenced an Egyptian blogger to three years in jail in April for defaming the army and "disseminating false information", journalists got the message that limits on free speech still apply, particularly where the armed forces are concerned.

The new heads of state newspapers, TV and radio appointed by the government after President Mubarak was ousted in February have been accused of having close links with the former regime.

On the plus side, the new government has brought in new rules making it easier for privately-owned TV channels to launch, and 16 new channels have already been approved.

A debate is under way about whether foreign models for media reform are compatible with Egypt's still-evolving political reality. But the vast majority of the tens of thousands of mainstream journalists still operate in a culture of self-censorship.

Tunisian authorities stall

Aspiring media entrepreneurs in Tunisia are already accusing the interim government of using outdated bureaucratic procedures to block private broadcasting.

More than 40 applicants have sought approval to launch new radio and TV stations, but the authorities claim that the number of "frequencies" is limited.

In mid-May, activists reported cases of resumed internet censorship. And journalists also complain that they are still not free to do their jobs because of attacks and threats by security police, party activists and demonstrators.

A long-term goal

With government institutions in North Africa accustomed to decades of state control over the media, not everyone regards Western-style media pluralism as the highest priority, so significant reform could take years to consolidate.

As happened in Iraq after the overthrow of Saddam Hussein in 2003, many new broadcasters and publications have been launched, but not all will survive.

Some will go under for financial reasons such as high printing and production costs or lack of advertising, or because they have fulfilled their short-term political objectives of spreading a particular group's message, or because the market simply cannot sustain too many competitors. Others, especially web-based media which are cheaper to operate, may enjoy a longer existence.






Monday, 20 December 2010

Product Placement Allowed on UK Television From 2011



By Peter Feuilherade

 
The United Kingdom broadcasting regulator has confirmed that product placement will be allowed on UK commercial television from 2011.



ITV Central HQ, Birmingham - IMAGE: Zukeylukey



Product placement, long a staple of U.S. commercial broadcasting and common in many European countries, will be allowed for the first time in commercial TV programmes produced in the UK, the broadcasting regulator Ofcom confirmed on December 20, 2010.
Product placement allows programme-makers to take payment to promote products, services and trade marks in TV programmes.

Paid-for references to products and services will be permitted from the end of February 2011. The move follows years of lobbying from commercial TV.

The BBC, which is publicly funded, will not feature any such deals. However, products could be inserted digitally after production for BBC programmes sold to commercial channels.

Rules and Restrictions

After months of consultation with the industry, Ofcom published a set of rules governing product placement, including what can and cannot be shown. The regulator said it had also liberalised the rules on paid-for references to brands and products in radio programmes. "Both sets of rules will enable commercial broadcasters to access new sources of revenue, whilst providing protection for audiences," Ofcom added.

The new rules include restrictions on the types of products that can be placed; restrictions on the types of programmes in which products can be placed; and limits on the way in which products can be seen and referred to in programmes.

Product placement will be allowed in films (including dramas and documentaries), TV series (including soaps), entertainment shows and sports programmes. But it will be prohibited in all children’s and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.

The product placement of tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines and baby milk is banned by UK legislation. Ofcom has also prohibited the paid-for placement of products and services that cannot be advertised on television, such as weapons or escort agencies.

The rules state that "product placement must not impair broadcasters’ editorial independence and must always be editorially justified". This means, Ofcom explained, that programmes "cannot be created or distorted so that they become vehicles for the purposes of featuring product placement".

The TV rules reflect new UK legislation which followed the government’s decision earlier in 2010 to allow product placement in UK TV programmes, as a result of changes to European broadcasting legislation.

Broadcasters Hope for Extra "Millions"

Broadcasters such as ITV hope to earn millions of pounds in additional revenue from TV product placement, said the Digital Spy website. It recalled that in October 2010, Channel 4 and Channel 5 claimed that revenue from TV product placement would be "modest", while ITV holds "clear commercial advantage" in attracting the best deals.

The Guardian said estimates of the size of the UK product placement market varied. It cited figures from MirriAd, a product placement company, claiming that it should be worth at least 5% of the total UK TV advertising market, as it is in the US. That would give it an initial annual value of 150 milllion pounds (233 million US dollars), although that amount is forecast to grow substantially.

The UK website Media Week on December 3 2010 reported that television had been the biggest benefactor of increased advertising spending in 2010, according to a report by the world's largest advertising media company GroupM, with annual growth of 14% expected in 2010.

Concerns About "Integrity"

Initial consumer and viewer reaction to the new rules was a mix of suspicion and concern.

The Guardian described the relaxation of the rules as "controversial" in some sectors.

The paper quoted Jocelyn Hay, the president of the Voice of the Listener and Viewer, as saying that her group was "concerned about the integrity of television programmes," and adding: "Advertising is transparent - you can't be sure that product placement has not had an influence on the story line".

Comments on The Guardian website were mainly negative to the new rules, with one reader bemoaning it as "this latest manifestation of rampant consumerism", and another predicting that audience figures for commercial TV would decline because of viewer hostility.

Others, however, argued that product placement was no worse than TV advertising breaks, print adverts in newspapers, or commercial endorsements at sporting events.